论携号转网行为的私法规制

以电信用户入网协议为切入点,电信用户的携号转网行为应受到《合同法》《消费者权益保护法》等私法规范的保护与限制。该行为引起的格式条款解释、合同终止、违约责任、损失赔偿等问题,不能仅靠《电信条例》等公法规范来调整。应当积极引导广大消费者用户以私法领域相关规定为依据,转变争议解决思维,拓宽纠纷处理途径,合理选择维权手段,以保护自身合法民事权益,与行业监管部门共同推动电信行业有序发展。     

Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy.     

The Impact of Lightstruck and Stale Character in Beers on their Perceived Quality: A Consumer Study

The relative liking or disliking that beer drinkers have for characteristics generally regarded as off‐flavours by brewers, namely lightstruck and stale, has been explored in a consumer trial where products are presented branded and unbranded. Drinkers display a significant preference for fresh over lightstruck product, irrespective of branding. By contrast, drinkers seemed to be less clear about their liking or otherwise for stale character, although in this case they clearly prefer the branded product over the unbranded product when the beers are fresh and vice‐versa when the beer is aged. A stale version of a beer that consumers are familiar with fails to meet expectations for that product. Significant numbers of drinkers do declare a liking for lightstruck and aged character.     

岳飞《满江红》爱国情结的当代审视

岳飞《满江红》词在中国诗歌史上享誉千古,其豪迈壮烈的艺术张力和悲壮的魅力,震撼并感染了无数国人,铸就了一代代中华儿女的爱国情怀。作为爱国诗篇,其爱国情结与忠君理念相伴共生,今天我们对之作当代审视和解读,应突破狭隘的爱国范畴,将其升华为中华复兴的精神动力。     

In Search of the "Ideal" Pear (pyrus spp.): Results of a Multidisciplinary Exploration

Preference mapping with 10 pears identified 3 segments among New Zealand consumers. While 1 segment preferred ripe European cultivars, another rejected only the seedling with strong off‐flavors. A 3rd segment combined the 2 former segments, but also rejected 2 hybrid samples. Survey responses to the question “To me, the ideal pear is ?” from a 2nd consumer sample confirmed the general preference for juicy and sweet pears, the key characteristics of ripeness. A separate appearance evaluation revealed 4 segments based on color and shape. Combining information from several sources resulted in suggestions for new breeding directions for pears, while highlighting the importance of appearance and the need for more extensive measurements.     

Laboratory and Field Consumer Evaluation Relationships for Menu Items Processed in Retortable Trays for Quantity Foodservice

Problems associated with provision of food in quantity foodservices prompted the development and use of prepared food items processed in retortable trays. Consumer acceptance of such foods was required so that the items could be screened for foodservice application. Consumer tests, using small portion samples and sensory testing under laboratory conditions, gave a relatively reliable prediction of acceptability of most of the items under extended-use consumer testing during a field trial. Final field acceptance of some items was influenced by external factors not accounted for in laboratory testing.     

Model-guided evaluation of consumer products

An evaluation of a consumer product is presented as an example of how ergonomics models can guide data collection and interpretation by non-ergonomists. The product, a new cooking pan, was compared with its earlier counterpart on performance and safety tests for specific features. Model-guided evaluations produced data which could be well-fitted by linear relationships, and measures derived from the data could be interpreted in physical terms by engineers. This is now the standard methodology for pan evaluation in the client company.     

A Study of Bruneian Corporate Customers＇ Uses of Mobile Services： An Application of Value-Based Adoption Model

This pioneering study investigates the seventy Bruneian corporate customers＇ adoption intentions towards using the mobile services. The study uses and validates the VAM （value-based adoption model） for investigating mobile service in different geographical setting contrary to the original study for Mobile Interact. The study combines four external variables such as perceived usefulness, perceived enjoyment, technicality and perceived fee with perceived value in predicting the adoption intentions of using mobile services. The study results indicate that only perceived usefulness is significant predictor of perceived values which are significant indicator of adoption intentions of using mobile services. Based on the results, some recommendations are made for the managerial implications.     

浅析色彩在产品设计中的重要性——以第五代iPod touch为例

当今大众商品形式的多样化多是由合理多样的配色产生的,消费者的购买欲望也由此产生,这丰富着人们五颜六色的生活。色彩在从未停止过更新的电子消费产品领域中,起着个性和诉求的媒介作用。文章以iPod touch5系列便携式移动产品为案例,分析iPod touch5系列产品的色彩设计,介绍了最具代表性的新一代苹果产品在颜色设计上是如何考虑的,以及分析它是怎样利用自己的色彩魅力赢得了不可替代的消费地位,由此让大众意识到颜色是产品设计的重要组成部分。