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现代标志设计教学与传统图形艺术的结合研究
引用本文:邱莉莉. 现代标志设计教学与传统图形艺术的结合研究[J]. 常州信息职业技术学院学报, 2014, 0(3): 62-64
作者姓名:邱莉莉
作者单位:无锡城市职业技术学院,江苏无锡214000
摘    要:现代标志设计绝大多数是单纯学习西方式的设计思路,这种标志设计缺乏自身的文化内涵,容易出现千篇一律的情况。因此,在现代标志设计教学中应加入传统图形艺术的内容,引导学生设计出既具有民族个性,又具现代感和国际性的标志,实现标志设计的创新,提高学生的设计能力。

关 键 词:现代标志设计  教学  传统图形艺术

Research on Integration of Modern Logo Design Teaching and Traditional Graphic Art
QIU Li-li. Research on Integration of Modern Logo Design Teaching and Traditional Graphic Art[J]. Journal of Changzhou Vocational College of Information Technology, 2014, 0(3): 62-64
Authors:QIU Li-li
Affiliation:QIU Li-li (Wuxi City College of Vocational Technology, Wuxi 214000, China)
Abstract:Most modern logo design is to learn the way of western design ideas. This kind of logo design doesn't have its own cultural connotation,and it is easy to follow the same pattern. Therefore,it is necessary to bring the content of traditional graphic art into the modern logo design teaching. This method can guide students to design logos which not only may contain national characteristics,but also have the international and modern senses. It can realize the innovation of the logo design and improve students' design abilities.
Keywords:modern logo design  teaching  traditional graphic art
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