| 谈施工企业的品牌意识 |
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| 引用本文： | 杨良,WEI Xian-zheng,马红卫.谈施工企业的品牌意识[J].山西建筑,2008,34(23). |
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| 作者姓名： | 杨良 WEI Xian-zheng 马红卫 |
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| 作者单位： | 河南省平顶山煤业集团建安公司,河南平顶山,467000 |
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| 摘 要： | 简单介绍了建筑施工企业品牌的重要性,浅谈了对施工企业品牌的理解,就施工企业如何做好品牌工作进行了深入探讨,以帮助施工企业实施品牌战略,发挥品牌效应,从而全面提高施工企业的综合竞争实力。
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| 关 键 词： | 建筑施工 品牌 战略 效应 |
On the brand recognition of construction enterprises |
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| YANG Liang,WEI Xian-zheng,MA Hong-wei.On the brand recognition of construction enterprises[J].Shanxi Architecture,2008,34(23). |
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| Authors: | YANG Liang WEI Xian-zheng MA Hong-wei |
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| Affiliation: | YANG Liang WEI Xian-zheng MA Hong-wei |
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| Abstract: | It introduces the importance of the brand of architectural construction enterprises,discusses the understanding to the brand of construction enterprises and explores how to build it so as to help construction enterprises to carry out the brand strategy and form the brand effect,which in turn,improves the comprehensive competitiveness of construction enterprises. |
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| Keywords: | architecture construction brand strategy effect |
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