| 服装业推行生态化的品牌管理途径 |
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| 引用本文： | 陈飞荣,王芳.服装业推行生态化的品牌管理途径[J].山东纺织科技,2012,53(1):31-33. |
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| 作者姓名： | 陈飞荣 王芳 |
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| 作者单位： | 1. 黎明职业大学,福建泉州,362000
2. 邢台职业技术学院,河北邢台,054000 |
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| 摘 要： | 文章分析了服装业推行生态化品牌管理的内在原因,提出了品牌基因重建及基因优化是服装业推行生态化品牌管理的途径。
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| 关 键 词： | 品牌基因 品牌管理 生态化 |
Approaches of Pursuing Ecological Brand Management in Garment Industry |
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| Chen Feirong,Wang Fang.Approaches of Pursuing Ecological Brand Management in Garment Industry[J].Shandong Textile Science & Technology,2012,53(1):31-33. |
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| Authors: | Chen Feirong Wang Fang |
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| Affiliation: | 2 ( 1. Lining Vocational University, Quanzhou 362000, China 2. Xingtai Polytechnic College, Xingtai 054000, China) |
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| Abstract: | Underlying reason of pursuing ecological brand management of garment industry was analysed. Brand gene reconstruction and optimization were proposed as the approaches of pursuing eco- logical brand management in garment industry. |
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| Keywords: | brand gene brand management ecological |
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