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Mobile Advertising Service Based on 4R Mode |
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| Authors: | Arto Kaasinen Yong-Ik Yoon |
| Affiliation: | Department of Multimedia Science, Sookmyung Women＇s University, Seoul 140-742, South Korea |
| Abstract: | Smart mobile device, mobile advertising, context-awareness, situation-awareness, user behavior. |
| Keywords: | Smart mobile device mobile advertising context-awareness situation-awareness user behavior |
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