| 江西文化产业发展的策略分析 |
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| 引用本文： | 尹文婷,彭迪云.江西文化产业发展的策略分析[J].适用技术之窗,2012(8):208-213. |
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| 作者姓名： | 尹文婷 彭迪云 |
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| 作者单位： | [1]南昌大学中国中部经济社会发展研究中心,江西南昌330047 [2]南昌大学经济与管理学院,江西南昌330031 |
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| 基金项目： | 2012年度江西省高校哲学社会科学研究重大课题攻关项目《江西现代服务业发展研究》; 2009年度江西省高校人文社会科学研究项目《江西在新的起点上实现跨越式发展的赶超路径研究》阶段性成果 |
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| 摘 要： | 本文通过SWOT分析对江西文化产业的优势、劣势、机遇和挑战的研究,进而提出改善文化产业发展的政策环境,转变观念,积极倡导人才战略,突出个性化战略,强调集群集团竞争化战略,构筑复合型衍生产业链,大力培育新型文化业态等策略。
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| 关 键 词： | 文化强省战略 文化产业 SWOT分析 江西 |
Strategy Analysis of the Development of Jiangxi Cultural Industry |
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| Yin Wenting Peng Diyun.Strategy Analysis of the Development of Jiangxi Cultural Industry[J].Science & Technology Plaza,2012(8):208-213. |
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| Authors: | Yin Wenting Peng Diyun |
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| Affiliation: | Yin Wenting Peng Diyun(1.Mid-China Economic and Social Development Research Center,Nanchang University,Jiangxi Nanchang 330047;2.School of Economics and Management,Nanchang University,Jiangxi Nanchang 330031) |
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| Abstract: | The advantages,weaknesses,opportunities and challenges of Jiangxi cultural industry are investigated by SWOT analysis.The article puts forward the strategies which include the improvement of political environment of cultural industry development,the transformation of ideas,encouragement of human strategy positively,the highlight of personalized strategy,the emphasis of the competitive conglomeration group strategy,the construction of eligible derivative industry chain,vigorously cultivation of new type of culture rapidly and so on. |
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| Keywords: | Strategy of Cultural Strong Province Cultural Industry SWOT Analysis Jiangxi |
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