Online classified advertising: a review and bibliometric analysis

The study of online classified advertising has been evolving recently, with rapid growth in the quantity of publications. Many studies have focused on certain aspects of online classified advertising, such as its societal influence. However, an additional analysis of those studies using rigorous bibliometric tools, which are supposed to offer further research guidance, has not yet been performed. This paper therefore begins by identifying 105 published articles, of which 60 works of proven influence are selected. With the help of rigorous bibliometric and network techniques, established and potential research clusters are identified, together with the collaborative relationships among contributing authors and organizations. A systematic review of this field is helpful in graphically depicting the literature over time and identifying current research focuses as well as emerging trends for future research.