民族旅游产品的包装策略

分析了地方民族旅游产品包装设计中存在的问题,提出传统与时尚统一化、个性化、品牌化、方便化的包装设计原则,阐述了打造民族品牌及整合民族视觉元素和现代包装设计理念的设计战略,并以此来增强民族旅游产品的内涵和文化底蕴,带动地方经济的发展。

Analysis of Packaging Tactics of National Traveling Products

By analyzing the problems lying in the packaging of local national traveling products,it puts forward packaging design principles like unity between tradition and fashion,personalization,brand and convenience,and it also expounds the design strategies of making national brands through conformity of national visual elements together with modern packaging design in order to strengthen the connotation and cultural inside story of national traveling products,and improve the local economy development.