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E-commerce personalized recommendation analysis by deeply-learned clustering
Affiliation:1. Department of Businesss Administration, Wonkwang University, 460 Iksandae-ro, Iksan, Jeonbuk, Republic of Korea;2. College of Foreign Languages, Pingdingshan University, Southern Section of Weilai RD of Xincheng District, Pingdingshan, Henan, China;1. School of Architecture, South China University of Technology, Guangzhou 510641, China;2. Foreign Language Teaching Department, Guang Zhou Vocational School of Finance and Economics, Guang Zhou 510080, China;3. School of Financial Mathematics and Statistics, GuangDong University of Finance, Guangzhou 510521, China;1. Department of Computer Science and Technology, Jilin University, Changchun 130012, China;2. Key Laboratory of Symbolic Computation and Knowledge Engineering for Ministry of Education, Jilin University, Changchun 130012, China;3. Editorial Department of Journal (Engineering and Technology Edition), Jilin University, Jilin, Changchun 130012, China;1. Taiyuan University, Taiyuan, China;2. Information Engineering Department, Tianjin University of Commerce, Tianjing, China
Abstract:With the development of Internet, personalized recommendation has played an important role in human modern lives. Since the number of users’ data is always large-scale, traditional algorithms cannot effectively cope with e-commerce personalized recommendation tasks. This paper proposes an e-commerce product personalized recommendation system based on learning clustering representation. Traditional kNN method has limitation in selecting adjacent object set. Thus, we introduce neighbor factor and time function and leverage dynamic selection model to select the adjacent object set. We combine RNN as well as attention mechanism to design the e-commerce product recommendation system. Comprehensive experimental results have shown the effectiveness of our proposed method.
Keywords:Clustering algorithm  Deep learning  Recommendation system
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