| 建筑工程投标报价技巧的案例分析 |
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| 引用本文： | 张新华,孙秀红.建筑工程投标报价技巧的案例分析[J].建筑经济,2007(3). |
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| 作者姓名： | 张新华 孙秀红 |
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| 作者单位： | 济南铁道职业技术学院，济南铁道职业技术学院 山东济南250013 山东大学管理学院，山东济南250014，山东济南250013 |
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| 摘 要： | 报价是工程投标的核心.报价过高,会失去中标机会;报价过低,即使中标,也会给企业带来亏本风险.施工企业应从宏观角度对工程总报价进行控制,力求报价适中,提高中标率,获得较好的经济效益.本文结合工程投标报价案例,分析报价技巧,说明灵活应用报价技巧在投标中的重要性.
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| 关 键 词： | 工程报价 报价技巧 案例分析 收益 |
Case Study on the Skil of Engineering Bid Quotation |
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| ZHANG Xinhua,SUN Xiuhong.Case Study on the Skil of Engineering Bid Quotation[J].Construction Economy,2007(3). |
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| Authors: | ZHANG Xinhua SUN Xiuhong |
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| Abstract: | The key of project bid is quoted price. The enterprise may lose the opportunity of contract when the price is higher, and it also brings the risk of deficit if the price is lower. So the enterprise should control the overall price from the macro-angle, improving the ratio to award of contract, and gaining great economic benefit. Finally, this paper proves the importance of applying the quoted price skills through analysis of the cases. |
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| Keywords: | quoted price skill of quoted price analysis of cases income |
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