| "洋节"流行的符号学解读 |
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| 引用本文： | 张伟佳. "洋节"流行的符号学解读[J]. 南通纺织职业技术学院学报, 2007, 7(2): 53-57 |
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| 作者姓名： | 张伟佳 |
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| 作者单位： | 苏州大学新闻传播学院,苏州,215123 |
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| 摘 要： | 应用符号学的分析方法,立足于消费社会的背景,以中国传统节日的当代状况为参照系,对"洋节"流行现象进行了多方位、多角度的符号学剖析,发现"洋节"是具有中国本土特色的节日符号,是从"娱神"到"娱人"的狂欢符号,是时尚的消费符号.
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| 关 键 词： | " 洋节" 符号学 消费 |
| 文章编号： | 1671-6191(2007)02-0053-05 |
| 修稿时间： | 2007-01-18 |
Semiotic Analysis on the Popularity of Western Festivals in China |
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| ZHANG Wei-jia. Semiotic Analysis on the Popularity of Western Festivals in China[J]. Journal of Nantong Textile Vocational Technology college, 2007, 7(2): 53-57 |
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| Authors: | ZHANG Wei-jia |
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| Affiliation: | Soochow University News Dissemination Institute, Suzhou 215123, China |
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| Abstract: | With reference to the current situation of Chinese traditional festivals,the popularity of western festivals in China was analyzed multi-dimensionally and semiotically under the circumstance of consumption society.The research shows that western festivals celebration in China is characterized by Chinese customs,and that it is a revelry sign indicating a shift from "entertaining the gods" to "entertaining the humans" and that it is a fashionable consumption sign. |
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| Keywords: | western festivals semiotics consumption |
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