| CS战略与油墨营销 |
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| 引用本文： | 李卫宁,冯社浩,张彬贤,刘文勇.CS战略与油墨营销[J].包装工程,2006,27(2):265-267. |
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| 作者姓名： | 李卫宁 冯社浩 张彬贤 刘文勇 |
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| 作者单位： | 1. 华南理工大学,广州,510640
2. 珠海乐通化工制造有限公司,珠海,519085 |
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| 摘 要： | 针对CS战略对油墨营销影响进行论述,首先从我国油墨工业所面临的困境出发,提出当前油墨厂商采纳CS战略的必要性与重要性,并进一步论述了企业实施CS战略的意义,最后,文章对企业实施CS战略的措施提出建议.
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| 关 键 词： | CS战略 油墨营销 顾客满意 |
| 文章编号： | 1001-3563(2006)02-0265-03 |
| 收稿时间： | 2005-10-28 |
| 修稿时间： | 2005-12-29 |
CS strategy and ink marketing |
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| LI Wei-ning,FENG She-hao,ZHANG Bin-xian,LIU Wen-yong.CS strategy and ink marketing[J].Packaging Engineering,2006,27(2):265-267. |
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| Authors: | LI Wei-ning FENG She-hao ZHANG Bin-xian LIU Wen-yong |
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| Affiliation: | 1. South China University of Technology, Guangzhou 510640, China; 2. Zhuhai Letong Chemical Products Co. , Ltd, Zhuhai 519085, China |
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| Abstract: | The influence of CS strategy on ink marketing was discussed. According to the puzzledom encountered by our ink industry, the necessity and significance of applying CS strategy was put forward. Some countermeasures for enterprises to implement CS strategy were suggested. |
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| Keywords: | CS strategy ink marketing customer satisfaction |
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