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Behavioral performance and visual attention in communication multitasking: A comparison between instant messaging and online voice chat |
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| Authors: | Zheng Wang Prabu David Jatin Srivastava Stacie Powers Christine Brady Jonathan D’Angelo Jennifer Moreland |
| Affiliation: | 1. School of Communication, The Ohio State University, Derby Hall, 154 N. Oval Mall, Columbus, OH 43210, United States;2. The Edward R. Murrow College of Communication, 101 Communication Addition, Washington State University, Pullman, WA 99164, United States;3. E.W. Scripps School of Journalism, Ohio University, 32 Park Place Athens, OH 45701, United States |
| Abstract: | Participants carried out a visual pattern-matching task on a computer while communicating with a confederate either via instant messaging (IM) or online voice chat. Communicating with a confederate led to a 50% drop in visual pattern-matching performance in the IM condition and a 30% drop in the voice condition. Visual fixations on pattern-matching were fewer and shorter during the communication task and a greater loss of fixations was found in the IM condition than the voice condition. The results, examined within a threaded cognition framework, suggest that distributing the work between the audio and visual channels reduces performance degradation. Implications for media literacy and distracted-driving are discussed. |
| Keywords: | Multitasking Eye movement Divided attention Central bottleneck theory Limited capacity of processing Threaded cognition |
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