城市品牌与城市规划战略定位研究

目前随意性城市发展,带来直接和潜在以及短期和长期损失难以弥补。要依据科学的定位塑造城市品牌,避免环境恶化等矛盾激化,增强现代技术的集聚效益和城市历史的传承。在对城市品牌的内涵界定和在我国兴起城市品牌的背景研究的基础上,通过分析城市规划与塑造城市品牌的内在联系及其交互作用,提出了适应塑造城市品牌的需求进行城市规划理念创新的对策与建议,以期为城市品牌的定位塑造和城市规划的发展提供科学的依据,让城市资源通过城市品牌与城市规划有机结合,最大限度地和谐发展和可持续利用。

City Brand Building and City Planning Position Study

The localization of urban brand is closely associated with urban planning.It is very difficult to remedy the direct or potential loss caused by urban planning at random in either short term or long term.Therefore it is necessary to scientifically localize and define the urban brand in order to avoid the intensification of contradictions such as the deterioration of the environment,also to strengthen the gather benefit of advanced technology and the passing of urban history.On the basis of our local urban brand definition and the background research,the inter-relation between them,some suggestions and possible solutions are put forward for innovative urban planning to suit the local urban brand conception and demand,through the in-depth analysis on the inner link between urban planning and urban brand upbuilding.The aim is to offer scientific basis for urban brand and urban planning deverlopment,the combination of which will make urban resources to maximize the potential of harmonious city development and sustainable city utilization.