| 数据挖掘在客户关系管理中的应用研究 |
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| 引用本文： | 吴爱华.数据挖掘在客户关系管理中的应用研究[J].数字社区&智能家居,2008,3(9):1379-1382. |
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| 作者姓名： | 吴爱华 |
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| 作者单位： | 湖北交通职业技术学院,湖北武汉430030 |
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| 摘 要： | 为了从企业客户数据库中挖掘出用户的商业行为和规律，研究了数据挖掘的体系结构和客户关系管理框架，以某电器行业客户关系管理系统为例．设计了系统的功能模块。针对系统的实施，构建了其数据仓库模型，设计了基于数据挖掘的客户关系挖掘算法。
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| 关 键 词： | 数据挖掘 客户关系管理 电器行业 |
Application Research of Data Mining in Client Relation Management |
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| WU Ai-hua.Application Research of Data Mining in Client Relation Management[J].Digital Community & Smart Home,2008,3(9):1379-1382. |
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| Authors: | WU Ai-hua |
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| Affiliation: | WU Ai-hua (Hubei Communication Technology College, Wuhan 430030, China) |
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| Abstract: | In allusion to find out the business practices and laws from enterprise database of clients, the architecture of data mining and the framework of client relation management were researched. Based on an example of electrical apparatus industry, the function module is designed. In the process of putting the system in practice, the data ware model is constructed and the algorithm of CRaM based on DM is put forward. |
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| Keywords: | data mining client relation management electrical apparatus industry |
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