| 品牌力、产品力、销售力--2005年冷饮大战的三大法宝 |
| |
| 引用本文： | 陈晓莹. 品牌力、产品力、销售力--2005年冷饮大战的三大法宝[J]. 冷饮与速冻食品工业, 2005, 11(4): 36-38 |
| |
| 作者姓名： | 陈晓莹 |
| |
| 作者单位： | 广东美怡乐食品有限公司,广东中山,528400 |
| |
| 摘 要： | 围绕品牌力、产品力和销售力这3个方面对2005年的冷饮市场进行了分析，旨在为冷饮企业在2006年的市场策划提供参考。
|
| 关 键 词： | 冷饮市场 品牌力 产品力 销售力 |
| 文章编号： | 1007-0818(2005)04-0036-03 |
| 收稿时间： | 2005-09-02 |
| 修稿时间： | 2005-10-10 |
Brand, Product and Marketing--Three Key Factors in Cold Drink Market in 2005 |
| |
| CHEN Xiao-ying. Brand, Product and Marketing--Three Key Factors in Cold Drink Market in 2005[J]. Beverage & Fast Frozen Food Industry, 2005, 11(4): 36-38 |
| |
| Authors: | CHEN Xiao-ying |
| |
| Affiliation: | Guangdong Meiyule Food Co. Ltd., Zhongshan 528400 , China |
| |
| Abstract: | The cold drink market in 2005 was analyzed based on brand, product and marketing in this paper in order to give manufacturers some suggestions to market project in the coming year. |
| |
| Keywords: | freezing drinks market brand new product sale channel |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
