| Abstract: | The American Psychological Association (APA) introduced a new logo symbol for the association in 1991. The symbol attempted to modernize the representation of the organization, melding the clinical and experimental arms of the discipline through the use of organic arms attached to a central unifying pole. To determine what this symbol represented to a naive audience, the authors undertook a questionnaire-based investigation with a total of 176 undergraduates. The most common images evoked were a sunrise, a disguised version of the AT&T logo, a window, an organizational logo (not APA), a plant, a human face, a bird, or a tool or implement. The authors discuss these interpretations as symbols for the future goals of APA. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
