| 基于基因遗传理论产品形象的延续与更新方法研究 |
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| 引用本文： | 张凌浩. 基于基因遗传理论产品形象的延续与更新方法研究[J]. 包装工程, 2007, 28(8): 170-173 |
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| 作者姓名： | 张凌浩 |
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| 作者单位： | 江南大学,无锡,214064 |
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| 摘 要： | 将生物科学中的现代遗传与变异理论的一般原理作为方法论,分析其与产品形象延续与更新之间的关联,并为产品形象创新与品牌提升的设计过程提供一种新的参考方法.
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| 关 键 词： | 产品形象 遗传与变异 延续与更新 |
| 文章编号： | 1001-3563（2007）07-0170-04 |
| 修稿时间： | 2007-03-07 |
Research of the Continuity and Renewal Methods of PI based on Gene Heredity Theory |
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| ZHANG Ling-hao. Research of the Continuity and Renewal Methods of PI based on Gene Heredity Theory[J]. Packaging Engineering, 2007, 28(8): 170-173 |
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| Authors: | ZHANG Ling-hao |
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| Affiliation: | Southern Yangtze University, Wuxi 214064, China |
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| Abstract: | The relation between the continuity and renewal of PI was analyzed based on the principles of modern theory of heredity and variation. The purpose was to provide a new referenced method in PI innovation and brand upgrade. |
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| Keywords: | product identity heredity and variation continuity and renewal |
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