| 江南乡村中年妇女服装消费行为分析 |
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| 引用本文： | 李臻颖.江南乡村中年妇女服装消费行为分析[J].纺织科技进展,2011(1):80-84. |
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| 作者姓名： | 李臻颖 |
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| 作者单位： | 常州纺织服装职业技术学院,江苏,常州,213164 |
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| 摘 要： | 通过对江南乡村中年女性生活方式和服装消费的调查,分析了其生活方式、着装意识、服装消费行为,并采用SPSS软件对其生活方式进行主成分分析和聚类分析,得出11个主要影响因子和5类细分市场,并分析了这5种类型群体的服装消费行为差异.
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| 关 键 词： | 服装消费 中年女性 江南乡村 生活方式 |
The Analysis of Rural Middle-aged Female's Garment Consumption Behavior in the Southern Yangtze Regions |
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| LI Zhen-ying.The Analysis of Rural Middle-aged Female's Garment Consumption Behavior in the Southern Yangtze Regions[J].Progress in Textile Science & Technology,2011(1):80-84. |
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| Authors: | LI Zhen-ying |
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| Affiliation: | LI Zhen-ying(Changzhou Textile Garment Institute,Changzhou 213161,China) |
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| Abstract: | It analysed the lifestyle,dressing consciousness and garment consumption behavior of rural middle-aged female in the southern Yangtze regions by investigating their lifestyle and garment consumption.And it did principal component analysis and cluster analysis for lifestyle by using SPSS software,obtained 11 main factors and 5 submarkets,then it analyzed the discrepancy of the garment consumption behavior in the 5 types. |
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| Keywords: | garment consumption behavior middle-aged female rural area in the southern Yangtze regions lifestyle |
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