A reexamination of deindividuation in synchronous computer-mediated communication |
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| Affiliation: | 1. San Antonio Cardiovascular Proteomics Center and Mississippi Center for Heart Research, Department of Biophysics and Physiology, University of Mississippi Medical Center, Jackson, MS, USA;2. Department of Mathematics, University of Texas at San Antonio, San Antonio, TX, USA;3. Department of Electrical and Computer Engineering, University of Texas at San Antonio, San Antonio, TX, USA;4. Research Service, G.V. (Sonny) Montgomery Veterans Affairs Medical Center, Jackson, MS, USA;1. Department of Neurology, MacKay Memorial Hospital, No. 92, Sec 2, Zhong-shan North Road, Taipei 104, Taiwan;2. Department of Neurology, National Cheng Kung University Hospital Dou-Liou Branch, No. 345, Jhuangjing Road, Dou-Liou City, Yun-Lin County 640, Taiwan;3. Department of Radiology, MacKay Memorial Hospital, No. 92, Sec 2, Zhong-shan North Road, Taipei 104, Taiwan |
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| Abstract: | Classical deindividuation theory has been posited as a useful framework for understanding certain cognitive and behavioral changes commonly seen in computer-mediated communication (CMC). Participants in CMC discussion groups were significantly more immersed in the discussion than face-to-face (FTF) discussants, and tended not to perceive their team members as individuals, providing evidence that the CMC users met the cognitive criteria for a state of deindividuation. Nevertheless, CMC participants did not produce more negative behaviors than FTF participants, demonstrating that it is insufficient to attribute negative behavior solely to a deindividuated state. These results are discussed in light of classical deindividuation theory and are contrasted with predictions from the more recent social identity/deindividuation model. |
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