| 移动互联网广告推荐算法研究 |
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| 引用本文： | 张铭芮,刘建毅.移动互联网广告推荐算法研究[J].电信科学,2012,28(8):90-95. |
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| 作者姓名： | 张铭芮 刘建毅 |
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| 作者单位： | 1. 北京邮电大学世纪学院 北京102613
2. 北京邮电大学计算机学院 北京100876 |
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| 基金项目： | 国家自然科学基金资助项目(No.70901009) |
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| 摘 要： | 移动互联网的飞速发展为广告投放提供了一种新的应用模式,移动广告已成为移动互联网的主要赢利模式之一.基于用户的细分按需投放广告,是移动广告发展的必然趋势.本文提出了移动互联网广告推荐体系的结构,根据WAP页面的所属类别和关键词,在广告库中选择相匹配的广告进行投送.
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| 关 键 词： | 移动互联网 广告推荐 网页分类 关键词抽取 |
Research on Mobile Internet Advertising Recommendation Algorithm |
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| Zhang Mingrui
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Liu Jianyi.Research on Mobile Internet Advertising Recommendation Algorithm[J].Telecommunications Science,2012,28(8):90-95. |
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| Authors: | Zhang Mingrui Liu Jianyi |
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| Affiliation: | 1.Century College,Beijing University of Posts and Telecommunications,Beijing 102613,China; 2.School of Computer Science,BUPT,Beijing 1000876,China) |
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| Abstract: | The rapid development of mobile internet provides advertising as a new mode of application.Mobile advertising has become a main profit mode for the mobile internet.Advertising based on user-demand,is the inevitable trend of mobile advertising.This paper proposes the architecture of mobile internet advertising,in which the advertisements are put on WAP pages according to the category and |
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| Keywords: | of WAP pages Key words mobile internet advertising recommendation Web page classification keyword extraction |
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