| 浅析广告英语的语言特点 |
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| 引用本文： | 刘家玲. 浅析广告英语的语言特点[J]. 重庆电力高等专科学校学报, 2005, 10(2): 20-24 |
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| 作者姓名： | 刘家玲 |
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| 作者单位： | 重庆电力高等专科学校管理科学系,重庆,400053 |
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| 摘 要： | 广告英语属于特殊目的英语.广告要想取得预定的目的,就必须写出自己的特色,使其受人瞩目.广告英语在用词和句法上有一定特色,而且在写作中可大量运用各种修辞手法.
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| 关 键 词： | 广告英语 词汇特征 句法特征 修辞特征 |
| 文章编号： | 1008-8032(2005)02-0020-05 |
| 收稿时间： | 2005-04-05 |
| 修稿时间： | 2005-04-05 |
Language Characteristics of Advertising English |
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| LIU Jia-lin. Language Characteristics of Advertising English[J]. Journal of Chongqing Electric Power College, 2005, 10(2): 20-24 |
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| Authors: | LIU Jia-lin |
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| Abstract: | Advertising English is the language with specific purposes. Advertising language should be of characteristic and attraction. Advertising English has some specific features in words and sentence structure, in which a lot of various rhetorical skills are used. |
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| Keywords: | advertising English word characteristic characteristic of sentence structure rhetorical characteristics |
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