UIC Student branch fans the "flames"

The University of Illinois at Chicago (UIC) adopted the nickname the Flames in reference to the Great Chicago Fire of 1871, so it's only fitting that the university's IEEE Student Branch (SB) possesses the ability to rebuild quickly. The SB was looking to boost its profile and by keeping its Web site and events simple and remaining steadfast in networking, participation has increased in less than a year. That's no small task for a school with over 25,000 students, most of whom are commuters. With 30 active SB members, UIC has reached out to those nomadic students by going back to basics.