| 代际更迭引发的食品包装设计观念嬗变 |
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| 引用本文： | 潘虎. 代际更迭引发的食品包装设计观念嬗变[J]. 食品与机械, 2021, 37(7): 102-106 |
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| 作者姓名： | 潘虎 |
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| 作者单位： | 深圳市潘虎包装设计有限公司,广东 深圳 518067 |
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| 摘 要： | 文章通过实际的商业案例,结合时代背景分析,指出新时代背景下食品包装设计观必须具备更分级的场景思维、更有趣的价值体系、更自信的国潮表现、更强烈的社交属性,以及可持续的发展观念.
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| 关 键 词： | 食品包装 消费观念 场景思维 社交属性 国潮 可持续发展 |
| 收稿时间： | 2021-05-24 |
Changes of perceptions on food packaging design caused by generational variation |
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| PANHu. Changes of perceptions on food packaging design caused by generational variation[J]. Food and Machinery, 2021, 37(7): 102-106 |
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| Authors: | PANHu |
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| Affiliation: | Shenzhen Tigerpan Packaging Design Co., Ltd., Shenzhen, Guangdong 518067, China |
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| Abstract: | To echo with that, packaging design of food must arm itself with updated understandings on new happenings, such as fine-sorted scenes of consumption and afterwards experience, unexpected fun and amusement brought by package itself, more confidence in national culture, stronger attribute of social contact and more attention to sustainable development. |
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| Keywords: | food package consumption views scenario thinking social contact national trend of traditional culture sustainable development |
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