| 二次元文化在食品包装设计中的应用误区及其本土化策略 |
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| 引用本文： | 杨琳.二次元文化在食品包装设计中的应用误区及其本土化策略[J].食品与机械,2021,37(7):112-115. |
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| 作者姓名： | 杨琳 |
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| 作者单位： | 内江师范学院，四川 内江 641100 |
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| 基金项目： | 四川省委教育工作委员会“三全育人”综合改革试点院系项目（编号：SC20001）；四川音乐学院数字媒体艺术四川省重点实验室资助（编号：21DMAKL12）；四川省社科规划项目（编号：SC21C020） |
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| 摘 要： | 针对具体实践中，二次元文化在食品包装设计中存在一系列不利于市场竞争力提升的误区，文章指出通过对传统文化人物形象的动漫创新、对细分市场进行本土动漫形象创新，以及以大众审美为基础进行个性化本土动漫设计创新等途径，可以实现二次元文化在食品包装设计中的本土化创新。
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| 关 键 词： | 二次元文化 食品包装 包装设计 本土化策略 |
| 收稿时间： | 2021/5/8 0:00:00 |
The misunderstanding of the application of the secondary meta culture in the design of food packaging and its localization strategy |
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| YANGLin.The misunderstanding of the application of the secondary meta culture in the design of food packaging and its localization strategy[J].Food and Machinery,2021,37(7):112-115. |
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| Authors: | YANGLin |
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| Affiliation: | Neijiang Normal University, Neijiang, Sichuan 641100, China |
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| Abstract: | Through animation images in food packaging design, the secondary meta culture has experienced a long development period in China. However, in practice, there are a series of misunderstandings in food packaging design that are not conducive to market competitiveness. These misunderstandings mainly include blindly taking doctrine, serious homogenization, and the lack of understanding of aesthetic changes of audiences in different times. Therefore, it is necessary to solve these problems by realizing traditional cultural character image animation innovation, local animation image innovation for market segments, and personalized local animation design innovation based on general aesthetics. This will help realize the localization innovation of secondary meta culture in food packaging design. |
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| Keywords: | secondary meta culture food packaging packing design localization strategy |
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