网络营销视角下的食品包装设计策略

通过分析网络营销食品包装设计需要应对在虚拟的营销环境下不能触摸、不能打开、在消费者视线停留时间短、暴力运输等一系列特点,提出了直白表达、传统符号应用、趣味性、系列化、交互式以及情感化和安全性等食品包装设计策略.

Research on food packaging design strategy from the perspective of internet marketing

Based on the analysis of online marketing, product packaging design needs to deal with a series of characteristics such as inaccessibility, inability to open, a short stay in the line of sight of consumers, and violent transportation in a virtual marketing environment, straightforward expression, and traditional symbol application are proposed. Interesting, Serialization, Interactive, Emotionalization and Safety, and other product packaging design strategies will provide designers with an idea for product packaging design in response to the network marketing environment.