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THE EFFECT OF EEC REGULATIONS ON THE MARKETING OF MILK AND MILK PRODUCTS IN THE UK
Authors:J D W MCQUEEN
Affiliation:Marketing Director, Scottish Milk Marketing Board
Abstract:The effect on the dairy industry of membership of the EEC and the distinction between its regulations and directives as set out in the Treaty of Rome are described. Over 3,000 regulations were issued in 1974, 250 of which dealt with milk and dairy products and a list of the main regulations is given in an appendix. The advantages of price reviews more than once a year and possible seasonal milk pricing are discussed. The marketing field is described and the need for products with the greatest earning potential stressed. Developments in liquid milk markets are shown and their importance in the United Kingdom emphasized. Possible standardization in the liquid milk market, and the difficulties involved in the operation of milk marketing boards is considered. {Editor's summary).
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