Conference and exhibition tourism in the developing world: The South African experience

Conclusion Tourism scholarship concerning conferences and exhibitions is dominated by writings concerned with developed countries. An examination of the South African experience, therefore, provides a useful complement to the existing writings and reveals certain parallel themes, particularly concerning issues of local development. Historically, in the apartheid period the market for conference and exhibition tourism was based upon domestic demand. After the democratic transition, however, it is evident that new opportunities were opened for the attraction of international conferences and exhibitions to South Africa. Undoubtedly, a watershed event in the development of South African participation in the global market for conferences was the successful hosting in Johannesburg during 2002 of the World Summit on Sustainable Development. The positive local development impacts of the attraction of such conferences have been the essential catalyst for the development and continuous upgrading of three international quality convention centres in the country. These three major convention facilities represent the apex of an estimated 1700 conference and exhibition centres that currently exist across South Africa and serve both domestic and international MICE markets. With heightened levels of competition for the conference and exhibition market—both domestic and international—uncertainty surrounds the long-term prospects of many of these facilities. The task of monitoring the progress, dynamics and changing fortunes of conference and exhibition tourism merits a place on the research agenda of urban tourism studies in South Africa over the next decade.