设计介入农品的价值提升研究

目的通过对农品变商品进行研究,探讨提升农品价值的方法,并给出具体的设计案例。方法以重庆酉阳为例,对农村地区的农品进行现状调研,找出不能体现农品价值的原因,并应用社会创新设计的相关理念进行创意设计,使农品在向商品转化的过程中,其价值得以提升。结论设计能调整农村社区和城市社区的关系,从而让农品商品化和品牌化,最终提升农品的价值,这对于从精准扶贫到乡村振兴的乡村建设来说具有重要意义。

Value Promotion of Agricultural Products by Design

It aimsto explore the design creative method to enhance the value of agricultural products through the study of agricultural products, and give specific design cases. TakingYouyang of Chongqing as an example, the current situation of agricultural products in rural areas is investigated, the reasons why the value of agricultural products can not be reflectedare found out, and the design creative ideas based on the related ideas of social innovation design are applied, so that the price of agricultural products to commodity transformation should be promoted. The design can build a mutual trust in the relationship between the rural community and the urban community, so as to make the agricultural products commercialized and branded, and ultimately improve the value of the agricultural products. This is of positive significance for the rural construction from precise poverty alleviation to rural revitalization.