井冈山红色文化创意产品设计

目的对井冈山红色文化创意产品的设计思路进行分析,探索基于文化创意产品的红色文化传播方式。方法通过对井冈山实地调研和红色文化相关文献的整理分析,挖掘出井冈山红色资源和红色文化所蕴涵的优良革命传统和伟大革命精神的具体内涵。对井冈山红色文化内容进行梳理,从物质层面和精神层面构建井冈山红色文化体系。基于器物的文化传播功能,结合符号学和产品情境理论,从设计符号和设计情境提出井冈山红色文化创意产品的设计方法。结论从设计符号和设计情境出发,进行井冈山红色文化创意产品设计,使之成为历史情境和产品情境的关联纽带,成为红色文化互动性情感体验的触媒,传承井冈山红色革命精神,是对契合时代特征的井冈山红色文化传播途径的新探索。

Creative Product Design of Jinggangshan Red Culture

The work aims to analyze the design method of the creative product in Jinggangshan red culture and explore the red culture communication method based on cultural and creative products. Through field research of Jinggangshan and consolidation and analysis of relevant literature, the specific connotation about the great revolutionary tradition and spirit in the red resource and red culture of Jinggangshan was excavated, and the red culture system of Jinggangshan was constructed from the material and spiritual aspects by combing the red culture content. Based on the cultural communication function of utensils, the design method of the red culture creative product was proposed from design symbol and design situation by combining the semiotics and product situation theory. Starting from design symbol and design situation, the creative product in Jinggangshan red culture is designed to make the design a link between historical situation and product situation, become the catalyst of the interactive emotional experience of red culture, and inherit the red revolutionary spirit of Jinggangshan. The creative product design of red culture is a new exploration of the red culture communication channel of Jinggangshan, which accords with the characteristics of the contemporary age.