“峰终定律”在网络购物服务平台设计中的应用

目的探索在能满足网购者最优体验的情况下,让网购服务平台经营者获得最大化利益的设计方法。方法以"峰终定律"为理论基础,充分挖掘网购者的需求,在其购物旅程的关键时刻点带给他们良好的购物体验,使他们忽略在购买过程中不好的体验,从而产生持续的购买行为。结论基于"峰终定律"的优质化体验设计,可以帮助用户在网购过程中寻找到最优体验的兴趣点,实现用户的购物体验最优化以及网购服务平台成本最低化的目的,达到买卖双方共赢的局面。

Application of Online Shopping Service Platform Design Based on "Peak-End Rule"

It aims to explore the methods of online shopping service platform that can bring best user experience to online shoppers, and the network platform operators can also get maximize benefits at the same time. Based on "Peak-End Rule", it fully excavates the needs of online shoppers, then bring them a good shopping experience at the critical moment of the shopping trip, so that they may neglect other bad experience in the purchase process, and resulting in continuous purchase behavior. The nice user experience design that based on "Peak-End Rule" can help online shoppers find their optimal experience points of interest, so that the online shopping experience can be optimization and the cost of the online shopping service platform can be minimum, and the buyers and sellers needs can achieve a win-win situation.