基于设计符号学的苗族银饰解析与演化的旅游纪念品设计

目的通过设计符号学解析苗族银饰,建立苗族银饰元素素材库和知识库并将苗族银饰元素运用到旅游纪念品开发设计中,提升产品的民族文化内涵。方法运用设计符号学对苗族银饰从语义、语构、语用、语境4个维度进行解析,并从外延语义、内涵语义、构成法则、表现方式、认知习惯、审美标准、历史文化及宗教信仰的角度归纳总结苗族银饰元素的素材和知识;根据问卷调查从素材中挑取合适的元素运用形状文法等设计手段对其进行设计开发。结论通过设计符号学对贵州苗族银饰的解析与整理,为设计师开发具有苗族特色的旅游纪念品提供了丰富的素材与知识,推进了苗族文化在现代设计应用中的发展,提升产品的内涵价值,促进贵州苗族传统文化的保护和传承。

Tourist Souvenirs Design of Analysis and Evolution of the Miao Silverware Based on Design Semiotics

Through analyzing the Miao silverware by the design semiotics, the materials base and knowledge base of the Miao silverware are set up and the Miao silverware are applied to the development and design of tourist souvenirs to enhance the national cultural connotation of the products. With the use of design semiotics, the Miao silverware are analyzed from the 4 dimensions of semantic, linguistic, pragmatic and contextual, and the materials and knowledge of the Miao silverware are summarized from the perspective of denotation, connotation, constitution, expression, cognitive habits, aesthetic standards, historical culture and religious belief. According to the questionnaire, the appropriate elements are picked up from the materials to design and develop them with shape grammar and other design methods. By analyzing and sorting out Guizhou Miao silverware through design semiotics , it provides rich material and knowledge for the designers to develop the tourist souvenirs with Miao characteristics, thus promoting the development of the Miao culture in modern design application, enhancing the intrinsic value of the products, and promoting the protection and inheritance of Guizhou Miao traditional culture.