基于民俗信仰文化的文创产品创新设计

目的从民俗信仰的文化特征研究文化创意产品的创新设计方法。方法从民俗信仰的文化意识形态性与文创产品载体的复杂性、民俗信仰文化对文创产品的功能落位、民俗信仰文化与设计创新的价值导向3个方面进行分析,进而提出具体的实施路径和创新设计方法。结论基于民俗信仰文化的文创产品设计,是建立在自我文化认同基础之上的创新设计,不仅能够体现本土文化的价值理念、提升视觉语言的独创表达,推动文创产业的蓬勃发展,更为民俗信仰文化的保护与传承提供了有益的参考。

Innovative Design of Cultural and Creative Products Based on Folk Beliefs and Cultures

It aims to study the innovative design methods of cultural and creative products according to the cultural characteristics of folk beliefs. It analyzes from three aspects as following: the cultural ideology of folk beliefs and the complexity of the cultural and creative products as carriers; the various functions of cultural and creative products based on different folk beliefs and cultures; the value orientations of folk beliefs and cultures as well as design innovation, and then puts forward the practical implementation ways and innovative methods for design. Creative products design based on the folk beliefs and cultures is the innovative design building on self culture identification. They can not only show the values of local culture and enhance the unique visual language of expression, so as to promote the development of the cultural and creative industry, but also they will provide useful reference to folk culture protection and inheritance.