包装材料的创新应用方法

目的通过研究材料的创新应用方法,强调包装材料的创新设计不应偏重于加工技术的开发,也应注重对创新意识的培育,从而帮助包装设计树立更具创新价值和产能价值的地位,以创新性设计理念与创新性材料应用手法赋予产品更高的附加价值,提升企业品牌与产品的错位竞争能力。方法运用开放式思维方式,从多角度、多视点、多方利益入手进行研究,通过文献查阅、资料分析、跨学科比较、个案研究等多种方法,对包装材料各类创新应用的形式进行梳理,挖掘材料的文化与形式内涵,归纳总结出现代包装设计中材料的主要创新应用方法。总结得出4类组合形式,即解构的组合形式、打破习惯认知与思维定式的材料应用、运用仿生设计赋予包装材料感性色彩、应用新兴科技材料与技术。

Innovative Application of Packaging Materials

Through the research on the innovative application of materials, it is emphasized that the innovative design of packaging materials should not focus on the development of processing technology, but also on the cultivation of innovation consciousness, so as to help establish more innovative packaging design value and production value with the research on the innovation of the material application methods. With innovative design concepts and innovative material application technique, it gives higher added values of products and improves enterprise brand and products with the dislocation of the product competition ability. Through the open mode of thinking, from multi angle, multi view point and multi interests, through methods including literature review, data analysis, interdisciplinary comparison, case study, it excavates the culture and form connotation of material, tidies the forms of all kinds of innovative applications of packaging material and summarizes the main packaging materials in the modern design. Innovative application methods of packaging materials include open innovation design ideas and concrete means and technology of design. It mainly embodies in four categories, namely the combination form of deconstruction, breaking the habit cognition and thinking pattern of material application, gives the perceptual color packaging materials using bionic design, application of new technology materials and technology.