日本包装设计中的多元文化体现

目的在国际化与世界设计大趋势并行的今天,作为亚洲地区富有代表性的日本商品包装设计依然保持了其自身民族化的特性,通过对这一体现多元文化现象的梳理,旨在探索一条更好地表现传统文化和现代设计理念并存之路。方法从探究深受庄子哲学影响的日本朴素美学的形成原因开始,阐述了对日本民族特有的俳句诗人、禅宗文化、职人精神和可爱文化(卡哇伊)等传统文化在社会各领域的重大作用,以在中国认知度极高的"无印良品"和"Mister Donut"等产品及其包装设计作为实例展开分析和论证。结论日本商品包装设计通过战后一代人的努力,秉持并继承了本国深厚的传统文化和传统美学,从而找到了一条应用现代设计语境及其方法进行民族化传承的道路。

Multi-cultural Feature in Japanese Packaging Design

In today''s world, where the internationalization and universalization is the main trend of world design, Japanese product packaging design which is representative of Asia, still preserves its own national identity. Through carding this multi-cultural phenomenon, it tries to explore a way to better integrate traditional cultural expression with modern design philosophy. Beginning with the study of the formation of Japan''s simple aesthetics, which is deeply influenced by Chuang Tzu''s philosophy, it expounds the important role of traditional culture, such as Haiku poets, zen culture, professional spirit and cute culture (Kawaii Bunka), which are unique to the Japanese nation. It analyzes and demonstrates the products and their packaging design of "MUJI" and "Mister Donut", which are highly recognized in China. Through the efforts of the post-war generation, Japanese packaging design adheres to and inherits its profound traditional culture and traditional aesthetics. Therefore, it has found a highly integrated way to apply the modern design context and its method and the inheritance of nationalization.