基于供应链视角的包装可视化研究

目的从包装在供应链中的角色出发,研究包装可视化的必要性及技术方法。方法基于供应链视角,以包装为研究对象,通过分析新技术高速发展和消费习惯不断升级的背景下对包装的新需求,提出包装可视化的重要性,并分析实现包装可视化的各种技术方法。结果以包装为载体,以二维码、AR增强现实、RFID、NFC、数字水印、TTI标签、智能传感、全球定位等智能化、数字化技术为手段,通过对商品的原材料、生产、仓储、物流、销售、消费等全生命周期的信息采集,构建智慧物联大数据平台,实现包装数字化。结论以包装为载体,通过数字化技术使包装变成真正的自媒体以及和万物互联的载体,将商品的原材料、生产、仓储、物流、销售、消费等全生命周期的信息数据以文字、图形、图像、音频或视频等可视化的方式在终端设备上显示出来,实现实时交互、处理、监控和决策的目的,增强包装在防伪溯源、智能定位、信息决策、消费者体验、移动营销、品牌宣传、文化传播等方面发挥的价值,从而助力实现供应链管理的可视化和高效化。

Packaging Visualization Based on Supply Chain

The work aims to study the necessity and technical methods of packaging visualization from the role of packaging in the supply chain. Taking packaging as the research object, the importance of packaging visualization was proposed and the various technical methods used to achieve packaging visualization were analyzed through the analysis of the new demand of packaging under the background of the rapid development of new technology and the escalating consumption habits based on the perspective of supply chain. With package as the carrier, and the QR code, AR augmented reality technology, RFID, NFC, digital watermarking, TTI tag, intelligent sensor, global positioning and other intelligent and digital technologies as the means, the smart instrumented big-data platform was constructed through the whole life-cycle information collection of goods, including raw materials, production, warehousing, logistics, sales and consumption and so on. The packaging digitalization was implemented thusly. Taking package as the carrier, the packaging became the true we-media and the carrier of all things interconnected by digital technology. The whole life-cycle information of goods, including raw materials, production, warehousing, logistics, sales and consumption and so on was displayed on the terminal equipment in a visual way, such as text, graphics, images, audio or video. Thusly, the purpose of real-time interaction, processing, monitoring and decision-making was realized, which enhanced the values of packaging in security traceability, intelligent positioning, information decision, consumer experience, mobile marketing, brand promotion and cultural diffusion, thus helping realize the visualization and high efficiency of supply chain management.