基于Kano模型的共享单车用户的需求重要性研究

目的通过Kano模型得到共享单车用户的需求重要性。方法定性分析前期调查中筛选的用户需求,转化为功能特征信息。通过模型理论得到功能特征所对应的需求重要性矩阵,利用可用性测试进行修正,得到实际开发过程中用户的需求。结论得到了基于Kano模型的共享单车用户的需求重要性矩阵,以及修正后的结果。需求重要性矩阵直接反应了用户的满意度,间接映射了用户需求的重要性。经过用户的可用性测试,提高了需求映射的准确度,为共享单车的开发和升级提供了更有效的建议。

Significance Degree of Customer Demands of Sharing Bike Based on Kano Model

It realizes the significance of user demands information via Kano model. It is based on the Kano model to qualitatively analyze the customer demands information and then transform that into function characteristics information. Through the model theory, the importance matrix of the corresponding requirements of functional characteristics is got to use the usability test to correct the needs of users in the actual development process. It finally gets the graph representing the significance degree of user demands and the practical results of them with high usability. Kano model is able to estimate the significance degree of user demands, but some flaws attached. Usability assessments are able to correct the results and prompt the accuracy.