汽车标志法规及设计方法研究

目的解析国标《乘用车外部凸出物》,并结合中国市场上的量产车型的标志设计分析,为汽车标志设计提供方法和参考准则。方法通过将文献调查和计算机模拟试验相结合,总结了标志的特性、标志设计遵循的原则和规避相关法规的方法。结论汽车标志是汽车品牌、造型的重要组成部分,具有识别性、内涵性、演变性的主要特点,设计时应遵循可读性、通用性和耐久性的原则。《乘用车外部凸出物》是涉及汽车标志设计的最重要的国家标准,通过真空镀膜工艺、改变标志和钣金面的相对位置、改变标志本身形状等方法是满足该国标的有效设计方法。

Regulations and Design Methods and of Vehicle Logos

Though the study of External Projections for Passenger Car, combined with the design analysis of the production cars'' logos, it offers the references and principles for vehicle logo design process. It summarizes the characteristic of vehicle logos, principles of vehicle logo design and how to conform to national standards, by literature survey and computer stimulation test. A vehicle logo plays an important role in a car branding and design, with the features of identity, connotation and evolution. As a massive production part, the logo should be easily read, universal applicable and durable. External Projections for Passenger Car is the most important relevant national standards, to conform this standards, vacuum coating technology, changing the position between the logo and the sheet metal, or changing the shape of the logo itself are effective ways.