基于怀旧表征的乡村文创产品包装设计

目的以当前的乡村文创产业为背景,探讨乡村文创产品包装设计的怀旧表征。方法采用分析阐释法与案例分析法,从乡村游促进乡村文创产业的发展谈起,分析乡村文创产品包装的现状和问题。结合现代怀旧理论总结了念恋自然、重返童年、回顾传统和构设未来是怀旧的主要所指,归纳出乡村文创产品包装设计中的怀旧特征。结论用现代设计方法,依托怀旧理论对乡村文创产品的包装进行设计可以成为创新设计的动力。

Packaging Design of Rural Cultural and Creative Products Based on Nostalgic Features

Taking the current rural cultural and creative industries as the background, the nostalgic characterization of the packaging design of rural cultural and creative products is discussed. Analytic interpretation and case method are adopted, talking about promoting the development of rural cultural and creative industry from rural tourism, the current situation and problems of rural cultural and creative product packaging are analyzed. According to the theory of modern nostalgia, it is concluded that "love the nature, return to childhood, review the tradition and construct the future" are the main indications of nostalgia. It concludes the nostalgic features in the packaging design of rural cultural and creative products. With modern design methods and relying on nostalgia theory, the design of the packaging of rural cultural and creative products can become the driving force of creative design.