水墨元素在包装设计中的应用

目的探究水墨元素在包装设计中的应用策略,展现传统元素的丰富哲学与文化内涵,增加包装设计的民族情感。方法利用水墨元素的深厚文化内涵以及鲜明的视觉冲击力,结合水墨艺术对于包装设计的现实意义,通过文字的状态呈现、图形的笔墨韵味、画面的氛围营造、意境的虚实渲染4方面,对水墨元素在包装设计中的应用进行详细解读。结论在包装设计中恰当的运用水墨元素,能够引导观众的视线按照包装设计师的意图,以更加快捷的途径和有效的感知方式,获取最佳的视觉效果,有利于设计理念的表达和设计目的的实现。同时传统元素在包装设计中的运用更加彰显独特的东方文化气韵,使现代设计更具中国特色文化品牌,为发扬中国传统文化有着现实的意义。

Application of Ink Elements in Packaging Design

It aims to explore the application strategy of ink elements in packaging design, to show the rich philosophical and cultural connotations of traditional elements, and to increase the national feeling of packaging design. The application of ink elements in packaging design is explained in detail through utilizing the deep cultural connotation of the ink elements and their vivid visual impact, combining the practical significance of the ink art for the packaging design, through the appearance of the Chinese characters, the strokes of the graphics, the atmosphere of the painting, and the rendering of the artistic conception. Appropriate use of ink elements in packaging design can guide the viewer''s sight according to the intent of the packaging designers, and obtain the best visual effects in a more efficient way and perception. It is conducive to the expression the design concept and the realization of design purpose. Meanwhile the use of traditional elements in the packaging design can more highlight the unique charm of oriental culture, and also can make modern designs with more Chinese cultural characteristics and brand. It has a practical significance to carry forward the Chinese traditional culture.