| Abstract: | Because end-user computing (EUC) is playing a more significant role in the overall performance of organizations, EUC and its associated technologies should be viewed as a set of distinct value activities — that is, activities that contribute to an organizations competitive advantage. Management should emphasize those EUC attributes that have a positive influence on the organization —direction, support, and control. This article discusses these attributes, the major issues associated with each, and the timing of each attribute in conjunction with organizational strategy. |
