| 论丝绸服装品牌的个性色彩策划 |
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| 引用本文： | 俞晓群. 论丝绸服装品牌的个性色彩策划[J]. 丝绸, 2010, 0(6) |
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| 作者姓名： | 俞晓群 |
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| 作者单位： | 浙江科技学院,艺术与设计学院,杭州,310012 |
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| 摘 要： | 就国内丝绸服装品牌现状进行分析研究,指出丝绸服装的发展需要现代设计理念介入和品牌的塑造;借鉴色彩策划在品牌成衣行业的成功操作案例,提出塑造具备个性色彩体系的丝绸服装品牌的建议;同时,对丝绸服装品牌个性色彩策划的实施进行了探讨。
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| 关 键 词： | 色彩策划 色彩个性 丝绸服装 品牌 |
Discuss on the Personal Color Design of Silk Costume Brands |
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| YU Xiao-qun. Discuss on the Personal Color Design of Silk Costume Brands[J]. Silk Monthly, 2010, 0(6) |
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| Authors: | YU Xiao-qun |
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| Affiliation: | YU Xiao-qun(College of Art , Design,Zhejiang University of Science , Technology,Hangzhou 310012,China) |
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| Abstract: | This paper analyzed current situation of domestic silk costume brands,pointed out that the development of silk costume needed the intervention of design idea and brand creation.On the base of successful cases of color designing in the field of brand name costumes,this paper suggested to creat the silk costume brands which have its personalized color system,meanwhile further discussed the implementation of personalized colors designing of silky costume brands. |
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| Keywords: | Color designing Personalized colors Silk costume Brands |
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