市场经济下的产品设计与营销

从狭义上来讲,设计是赋予事物符合人类审美情趣的一种手段。而从广义上来说,设计其实是在营造一种新的文化建构、新的生活方式。设计是在现代社会和现代市场经济体系下美学创作与文化交流的载体,是根据商业化市场经济条件,进行营销调整而成为生产者取得市场竞争主动权的重要手段。

Under Market Economy Product Design and Marketing

In a narrow sense,design is to give the things of human as a means of aesthetic taste.And,broadly speaking,the design is in fact create a new cultural construct,the new way of life.The design is in the modern society and under the modern market economy system esthetics creation and the cultural exchange carrier,is according to the commercialization market economy condition,makes the marketing adjustment to become the producer to obtain the market competition initiative the important means.