浅谈品牌的塑造

如今的市场竞争日趋激烈.早以进入品牌竞争时代.中国企业创品牌的意识逐渐加强.良好的品牌已成为许多企业能否在残酷竞争中取得成功的关键.之所以这么说是因为品牌是影响消费者购买决策的重要因素之一。可是如何塑造品牌,在消费者心中建立起优秀的品牌形象呢?品牌的文化、注重创新及设计战略的实施是很重要的因素.

On the Moulding of Brand

The competition in the current market tends to be fierce and it has come to the age of brand competition.Chinese businesses’ awareness of brand is increasingly improved.For many businesses,a good brand has becomes the key to winning the fierce competition.It is because that brand is one of the major factors that determine the consumers’ strategy.However,how is a brand moulded and how is a good brand image is portrayed in consumers?The brand culture,creativity and enforcement of design strategy are significant factors.