| 有章法的颠覆——论广告的创意与构思 |
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| 引用本文： | 南政. 有章法的颠覆——论广告的创意与构思[J]. 数码设计:surface, 2009, 0(6): 68-70 |
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| 作者姓名： | 南政 |
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| 作者单位： | 中原工学院服装与艺术学院 |
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| 摘 要： | 从实用角度论述广告创意思维方式,着重对主题创意进行研究和探讨,分别对广告创意的基础,广告创意的思考方法,以及广告创意灵感的突破口这几个方面进行论述,以求取得创意提示,激发创意灵感,治疗创意萎缩。
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| 关 键 词： | 创意 思维 受众 |
The Reverse of Orderly Ways,the Issue of the Creativity and Conceive |
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| NAN Zheng. The Reverse of Orderly Ways,the Issue of the Creativity and Conceive[J]. surface, 2009, 0(6): 68-70 |
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| Authors: | NAN Zheng |
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| Abstract: | In the view of practical to discuss creative thinking of advertisement,It mainly researches and discusses the topical creative.In order to acquire creative reference,inspire creative inspiration,and cure creative atrophg.you can discuss from the three aspects-the basic of Creative advertisement,the creative thinking of advertisement;and the Breakthrough of creative advertisment’s inspiration. |
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| Keywords: | creativity thought popularity |
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