| 广告创意之我见 |
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| 引用本文： | 罗明金.广告创意之我见[J].数码设计:surface,2009(3):96-97. |
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| 作者姓名： | 罗明金 |
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| 作者单位： | 怀化学院 |
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| 摘 要： | 广告创意犹如万花筒,可以千变万化任意发挥,但不论广告创意如何新颖,媒体运用如何灵活,如果没有正确的广告创意方法,就很难从时下广告信息泛滥的洪流中,脱颖而出,赢得消费者的青睐。本文就广告创意的一些基本方法进行了阐述,为广大初入广告业的从业人员提供一点广告创意的基本方法。
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| 关 键 词： | 创意 消费者心理 诉求点 |
The Advertisement Creativity I See |
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| Authors: | LUO Mingjin |
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| Affiliation: | LUO Mingjin |
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| Abstract: | The advertisement creativity just likes a kaleidoscope,may ever changing display willfully,no matter but is the advertisement creativity how novel,how does the media utilize nimbly,if does not have the correct advertisement creativity method,is very difficult in the mighty current which is in flood from the present advertizing info,blooming,wins consumer’s favor.This article has carried on the elaboration on advertisement creativity’s some essential methods,for the jobholders who general initially enters the advertising industry provide an advertisement creativity the essential method. |
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| Keywords: | creativity consumer psychology demand spot |
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