创造运动品牌店面独特的消费体验

在体验经济时代,消费者更渴望在选购服装时能获得一种美好而难忘的体验。基于此,本文提出联想式符号陈列法,主要研究运动品牌店面各区域陈列如何以运动场所或运动项目为灵感,营造出一种运动品牌特有的购物氛围,通过该陈列法的展示来引发消费者对产品的注意,以及感受到相应的运动场景,引起消费者共鸣,使消费者获得特殊的运动品牌符号信息和消费体验。

Create a Unique Consumer Experience of Sports Brand Store

In the experience economy era,more eager to consumers is how to get a beautiful and memorable experience when shopping.Based on this,this paper raised imagination symbol display method which is how to inspirate on the regional sports facility or sports for inspiration for sports brand store display,creating a unique atmosphere for sports brand.Take the attention to consumer products and feel the corresponding movement scene by the way to this display methods.So that consumers have access to special information campaign to brand symbol and consumer experience.