品牌核心价值的传播与推广——山西品牌崛起之路

在产品同质化严重的时代,品牌在人们消费过程中起着不可估量的作用,企业的竞争主要是品牌的竞争,而品牌的灵魂是品牌核心价值。在结合实际案例分析了品牌核心价值对企业的重要性及提炼方法后,对山西品牌的崛起之路做了初步探索,有一定的指导意义和现实意义。

The Promotion of the Core Values in Brand,the Rise of the Brand in Shanxi

With the rapid development of society,the brand is playing a more and more important role in the process of consumption,Competitiveness of enterprises focus in the brand.After the fully analysis of the importance of core values,the author then discuss a new way for the development of the brand in shanxi province.