| 县级供电公司综合营销效果评价体系研究 |
| |
| 引用本文： | 段丽荣,段保乾,索雪松,孙玉梅.县级供电公司综合营销效果评价体系研究[J].河北电力技术,2007,26(1):52-54. |
| |
| 作者姓名： | 段丽荣 段保乾 索雪松 孙玉梅 |
| |
| 作者单位： | 1. 华北电力大学,河北,保定,071003
2. 河北农业大学机电工程学院,河北,保定,071001 |
| |
| 摘 要： | 以县级供电企业竞争机制的引入为背景,首先对影响供电企业营销效果的因素进行分析,在此基础上建立了一套评价县级供电企业营销效果的指标体系,并提出了确定指标权重的算法,通过试用达到了提升县级供电企业领导者的经营管理水平,改善营销效果的目的。
|
| 关 键 词： | 电力市场营销 县级供电企业 营销效果指标体系 营销效果评价 |
| 文章编号： | 1001-9898（2007）01-0052-03 |
| 修稿时间： | 2006-11-29 |
Study on General Marketing Effect Evaluation System of County-Level Electric Power Supply Enterprises |
| |
| Abstract: | Under the background of the competition among county- level electric power supply enterprises, this paper analyzes the factors influencing marketing result of power supply enterprise firstly. On the basis, a set of indexes system of evaluation marketing result of power supply enterprise has set up. After the application, it has been achieved that the operation and management level of the leaders in the enterprises has been promoted, the result of the operation and management has been improved. |
| |
| Keywords: | marketing of electric power county- level electric power supply enterprises index system of marketing effect marketing effect evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
