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基于高层语义视觉表征的意象版工具
引用本文:李天添,赵丹华,赵江洪.基于高层语义视觉表征的意象版工具[J].包装工程,2018,39(4):127-131.
作者姓名:李天添  赵丹华  赵江洪
作者单位:湖南大学汽车车身先进设计制造国家重点实验室,长沙,410082;湖南大学设计艺术学院,长沙,410082
基金项目:国家自然科学基金(51605154);省重点研发计划(2016GK2010);中央高校基本科研业务费
摘    要:目的针对初始概念中高层语义模糊不清的问题,在一定程度上填补抽象设计问题与具体概念方案间的"鸿沟"。方法将高层语义视觉表征划分为意义获取与意象表达两部分。以意象图片作为视觉化表达的形式,以意象思维作为意义获取的途径,以符号作为视觉表征的研究工具。以场景层、特征层与形态层3个层次序列构建意象版,以案例应用验证其有效性及可行性。结果意象版工具中存在两条交互共生的线索,即意义线索与视觉线索。意象表达与意义获取的过程,体现了高层语义视觉表征过程中内容与形式的统一。结论高层语义视觉表征的意象版具备一定程度的有效性及可行性,能够实现"尽意"即意义获取的目的与"立象"即意象表达的目的。

关 键 词:意象思维  视觉表征  意象表达  意义获取  意象版  符号系统
收稿时间:2017/11/5 0:00:00
修稿时间:2018/2/20 0:00:00

Imagery Tool Based on High-level Semantics Visual Representation
LI Tian-tian,ZHAO Dan-hua and ZHAO Jiang-hong.Imagery Tool Based on High-level Semantics Visual Representation[J].Packaging Engineering,2018,39(4):127-131.
Authors:LI Tian-tian  ZHAO Dan-hua and ZHAO Jiang-hong
Affiliation:State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China,School of Design, Hunan University, Changsha 410082, China and School of Design, Hunan University, Changsha 410082, China
Abstract:Aiming at the problem of high-level semantic ambiguity in the initial concept, the gap between abstract design problems and specific design solutions is filled to a certain extent. The high-level semantic visual representation is divided into two parts: meaning acquisition and image representation, images are used as a visual form of expression and imagery thinking are used as a way to acquire meaning. Semiotics is used as a tool for visual representation. Image sequences are constructed with three levels of scene layer, feature layer and form layer. The effectiveness and feasibility are verified through a case application. Two symbiotic clues existed in the mood board tool: meaning clues and visual clues. The process of image expression and meaning acquisition embodies the unity of content and form in the process of high-level semantic visual representation. The imagery tool for high-level semantic visual representation provides a level of validity and feasibility, the objectives of meaning acquisition and image expression should be realized.
Keywords:imagery thinking  visual representation  image representation  meaning acquisition  imagery tool  semiotics system
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